Geolancer Privacy Policy

Last updated: May 17, 2021.

1. Introduction

At Quadrant we take consumer privacy very seriously, and work to the best of our efforts to ensure that our data platform remains fully compliant with industry, regulatory and legal requirements. Quadrant works with the applicable privacy laws in connection with the use, collection and disclosure, including required consumer consent and opt-out provisions.

2. What is Geolancer?

Geolancer is a location data mobile application (“the App”) launched by Quadrant Protocol Limited (“Quadrant”). Quadrant is a location data controller that processes and aggregates data from multiple providers. This assures the breadth and veracity of the data we supply to our customers, who use Quadrant’s data to power everything from advertising, consumer insights, and competitive intelligence, to business development strategies and operational efficiencies, to name a few.

Our business is based on providing services to our Customers related to two major categories of data: (a) device data; (b) points of interest data. Point-of-interest data means detailed data related to businesses and other points of interest: e.g., restaurants, shopping malls, hotels/ resorts, airports, sports and entertainment complexes, and includes information such as location coordinates (such as showing the location coordinates of a local supermarket). Device data, which is further described below, provides observations received from or associated with Geolancer devices and their precise location coordinates over time from which Quadrant derives inferences (“Device Data”).

3. Who are you?

If you’re reading this Privacy Policy, you are likely to fall into of the following categories of people:

“Geolancers” are the are individuals who use the mobile apps from which Quadrant receives or collects data to power its Services 

Customers means anyone who uses Quadrant’s Services and includes brands, advertising agencies, media, data analytics service providers and technology platforms;

Depending on your relationship with Quadrant, you may fall into more than one of the above categories.

4. What does this Privacy Policy Cover?

This Privacy Policy relates to: (a) Quadrant’s data services (described in Section below) – these are services that we provide to business Customers (the “Data Services”); and, (b) Quadrant’s collection and use of information obtained through the App (“Geolancer Information”). Device Data is described in Section “What Geolancer Information does Quadrant collect?” below

This Privacy Policy does not apply to companies that Quadrant does not own or control, including Quadrant’s Customers. For example, as part of our Services, Quadrant may provide Device Data and information derived from Device Data (“Derived Data”) to Customers (or other third parties at the direction of a Customer). Quadrant may also provide the Device Data to third-party platforms for resale. Device Data and Derived Data are, collectively, “Observation Data”.  The use of Device Data by Quadrant’s Customers and other third parties is not covered by this Privacy Policy. Customers may associate the Device Data with additional information they have from other sources. To learn more about how Quadrant’s Customers collect, use, and disclose information about Consumers, please review the relevant Customer’s privacy policy; a Customer’s data handling practices are governed by its own privacy policy, not Quadrant’s Privacy Policy.

5. What Geolancer Information Does Quadrant Collect?

Quadrant collects precise location data from Geolancers using the App. The precise location data is derived from information about the geographic position of devices (such as smart phones or tablets) that is commonly defined by the latitude and longitude coordinates generated and collected from devices. 

Geolancers will also upload certain information from and about physical locations, such as geo-fences, points-of-interest and venues, and category of points-of-interest or venue, hours of operations, and events. 

Device Information means information from the device which may (but does not necessarily) include: Device Geolocation Data, mobile advertising identifier, device type (e.g., tablet, smartphone), operating system (e.g., iOS, Android), app name or identifier, IP address, network provider, mobile carrier, mobile browser type (e.g., Firefox, Chrome), timestamp, time zone, information about the speed, bearing, orientation, and altitude of a device, or other device-identifying information, including cross-device information.

Device Geolocation Data means precise geolocation data from or about a Geolancer’s device, which may be expressed by latitude-longitude coordinates obtained through GPS tools, WiFi data, cell tower triangulation or other techniques, and linked to a mobile advertising ID. 

6. How does Quadrant use Device Data for its services?

Quadrant uses various categories of Device Data to provide its customers with location-based data services, analytics services, and audience segments which include customer behaviour and insights analytics, attribution reporting, and footfall traffic analytics. Although our Data Services vary based on the particular service or customer, a key component of our Data Services is the collection and use of precise location data, and the licensing of derivative data products to our customers. For some clients, we create a virtual boundary, known as a geo-fence, around locations of interest, such as shopping centres, hotels/ resorts, restaurants, points-of-interest, and events, like professional sports matches and concerts. We then compare the location data records with our geo-fences to generate visitation, attendance, and audience data for each mobile device. We use the resulting visitation, attendance and audience data to provide our Data Services. The resulting data is used for, amongst other things, location analytics, customer behaviour analytics, and targeted advertising, or if required for law enforcement and national security purposes. For other clients we will provide raw feeds for them to conduct their own geospatial analysis. A list of our trusted partners can be found on our Trusted Partners Page.


App Privacy Policy

In this section of this Policy, we describe the information that we collect about you when you use our App, and how we use and disclose that information. By visiting using the App you agree that your information will be handled as described in this Policy. Your use of our App, and any dispute over privacy, is subject to this Policy and our Terms of Service, including its applicable limitations on damages and the resolution of disputes, which are incorporated by reference into this Policy.

A. The Information We Collect About You


When you use the App you will be required to undergo a registration process. During said registration process you will be required to provide:

  • a public user name
  • device ID
  • email address
  • contact number

B. How We Use Your Information

We use your information for the following purposes:

With regard to the Device Data collected via the Geolancer App, to tailor and customise the location data on our databases, including:

  • to verify Geolancer’s identity;
  • to assist in mapping the various locations and landmarks;
  • to comply with applicable laws and regulations and other legal requirements, or provide assistance in any law enforcement and investigations conducted by any governmental and/or regulatory authority; and transfer to any unaffiliated third parties and relevant governmental and/or regulatory authorities, whether in Singapore or abroad, for the aforementioned purposes;.
  • to protect and enforce Quadrant’s contractual and legal rights and obligations;
  • for any other incidental business purposes related to or in connection with the above, or otherwise with Geolancer’s consent

To provide our Services to you, to communicate with you about your use of our Services, to respond to your inquiries, to fulfill your orders, and for other customer service purposes.

To tailor the content and information that we may send or display to you, to offer location customisation, and personalised help and instructions, and to otherwise personalise your experiences while using our App.

For marketing and promotional purposes. For example, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you. To better understand how users access and use our App, both on an aggregated and individualised basis and for other research and analytical purposes.

To administer surveys and questionnaires.

To protect our own rights and interests, such as to resolve any disputes, enforce our Terms of Service, or to respond to legal process.

C. How We Share Your Information

We may share you information, as follows:

Affliliates – We may disclose the information we collect from you to our affiliates or subsidiaries; however, if we do so, their use and disclosure of your information will be subject to this Policy.

Service Providers – We may disclose the information we collect from you to third-party vendors, service providers, contractors or agents who perform functions on our behalf.

Third Party Ad Networks -We may disclose the information we collect from you to third-party vendors, service providers, contractors or agents who perform functions on our behalf.

We may also share information in the following circumstances:

Business Transfers – If we are acquired by or merged with another company, if some or all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company.

In Response to Legal Process -We may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.

To Protect Us and Others – We may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or act regarding illegal activities, suspected fraud, potential threats to the safety of any person, violations of our Terms of Use or this Policy, or as evidence in litigation in which Quadrant is involved.

Aggregate and De-Identified Information – We may share aggregate or de-identified information about users with third parties for marketing, advertising, research or similar purposes.

E. Third-Party Ad Networks

We may use third party network advertisers to serve advertisements on third-party websites or other media (e.g., social networking platforms). This enables us and these third parties to target advertisements to you for products and services in which you might be interested. Third-party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. These third-party cookies and other technologies are governed by each third party’s specific privacy policy. We may provide these third-party advertisers with information about you.


Our App may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such third-party websites.


We have implemented appropriate and reasonable precautions to protect the information we collect from loss, misuse, and unauthorised access, disclosure, alteration, and destruction. Please be aware that despite our best efforts, no data security measures can guarantee security. You should take steps to protect against unauthorised access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorised password activity.


We may send periodic promotional emails to you. You may opt-out of such promotional communications by following the opt-out instructions contained in the e-mail. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving promotional emails about recommendations or other information we think may interest you, we may still send you e-mails about your account or any Services you have requested or received from us.


Our App is not designed for children under the age of 13. If we discover that a child under the age of 13 has provided us with information, we will delete such information from our systems.

How Can Consumers Opt-Out?

If you would like to opt-out of our use of your device location data for our Data Services, you may disable location services on your mobile device or follow the instructions below:

To opt-out of our use of location data associated with your mobile device, please complete the Mobile Advertising Opt-Out Form

Contact Us

If you have questions about the privacy aspects of our Services or would like to make a complaint, please contact us at:

Attn: Compliance Officer
Quadrant Protocol Limited

420 North Bridge Road 
North Bridge Centre 
Singapore (188727)

Email: privacy@quadrant.io
Phone: 1 (800) 889-0072

Governing Law and Jurisdiction

This Policy and your use of the Website shall be governed and construed in accordance with the laws of Singapore. You agree to submit to the exclusive jurisdiction of the Singapore courts.

Changes To This Policy

This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our website: quadrant.io . This Policy is also available when accessing the App. If we make any changes to this Policy that materially affect our practices with regard to the information we have previously collected from you, we will endeavour to provide you with notice in advance of such change by highlighting the change on our website and within the App itself.

For Singaporean Residents

Please refer to our PDPA Policy for your specific rights.

For European Union or European Economic Area Residents

This section applies if you are an individual located in the European Union or European Economic Area. Subject to applicable law, you have the following additional rights in relation to your personal data:

  • the right to access your personal data (if you ask us, we will confirm whether we are processing your personal data in a structured, commonly used and machine‐readable format and, if so, provide you with a copy of that personal data (along with certain other details. Such processing may take up to 30 days. We may need to charge a reasonable fee;
  • the right to ensure the accuracy of your personal data;
  • the right to have us delete your personal data (we will do so in some circumstances, such as where we no longer need it, but do note that we may not delete your data when other interests outweigh your right to deletion as per GDPR regulations);
  • the right to restrict further processing of your personal data (unless we demonstrate compelling legitimate grounds for the processing);
  • rights in relation to automated decision‐making and profiling (you have the right to be free from decisions based solely on automated processing of your personal data, including profiling, that affect you, unless such processing is necessary for entering into, or the performance of, a contract between you and us or you provide your explicit consent to such processing);
  • the right to withdraw consent (if we rely on your consent to process your personal data, you have the right to withdraw that consent at any time, but provided always that this shall not affect the lawfulness of processing based on your prior consent); and
  • the right to complain to a supervisory authority in your country of residence in the event that data is misused.

If you believe that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your residence, your place of work or the place of the alleged infringement. You may exercise any of your rights in relation to your personal data by contacting our Compliance Officer at: privacy@quadrant.io

Your Acceptance Of These Terms

By using the App and/or any services provided by Quadrant, you signify your acceptance of this Policy and terms of service. If you do not agree to this Policy or terms of service, please do not use the App or any services provided by Quadrant. Your continued use of the App following the posting of changes to this Policy will be deemed your acceptance of those changes.