Last updated: May 17, 2021.
At Quadrant we take consumer privacy very seriously, and work to the best of our efforts to ensure that our data platform remains fully compliant with industry, regulatory and legal requirements. Quadrant works with the applicable privacy laws in connection with the use, collection and disclosure, including required consumer consent and opt-out provisions.
2. What is Geolancer?
Geolancer is a location data mobile application (“the App”) launched by Quadrant Protocol Limited (“Quadrant”). Quadrant is a location data controller that processes and aggregates data from multiple providers. This assures the breadth and veracity of the data we supply to our customers, who use Quadrant’s data to power everything from advertising, consumer insights, and competitive intelligence, to business development strategies and operational efficiencies, to name a few.
Our business is based on providing services to our Customers related to two major categories of data: (a) device data; (b) points of interest data. Point-of-interest data means detailed data related to businesses and other points of interest: e.g., restaurants, shopping malls, hotels/ resorts, airports, sports and entertainment complexes, and includes information such as location coordinates (such as showing the location coordinates of a local supermarket). Device data, which is further described below, provides observations received from or associated with Geolancer devices and their precise location coordinates over time from which Quadrant derives inferences (“Device Data”).
3. Who are you?
“Geolancers” are the are individuals who use the mobile apps from which Quadrant receives or collects data to power its Services
Customers means anyone who uses Quadrant’s Services and includes brands, advertising agencies, media, data analytics service providers and technology platforms;
Depending on your relationship with Quadrant, you may fall into more than one of the above categories.
5. What Geolancer Information Does Quadrant Collect?
Quadrant collects precise location data from Geolancers using the App. The precise location data is derived from information about the geographic position of devices (such as smart phones or tablets) that is commonly defined by the latitude and longitude coordinates generated and collected from devices.
Geolancers will also upload certain information from and about physical locations, such as geo-fences, points-of-interest and venues, and category of points-of-interest or venue, hours of operations, and events.
Device Information means information from the device which may (but does not necessarily) include: Device Geolocation Data, mobile advertising identifier, device type (e.g., tablet, smartphone), operating system (e.g., iOS, Android), app name or identifier, IP address, network provider, mobile carrier, mobile browser type (e.g., Firefox, Chrome), timestamp, time zone, information about the speed, bearing, orientation, and altitude of a device, or other device-identifying information, including cross-device information.
Device Geolocation Data means precise geolocation data from or about a Geolancer’s device, which may be expressed by latitude-longitude coordinates obtained through GPS tools, WiFi data, cell tower triangulation or other techniques, and linked to a mobile advertising ID.
6. How does Quadrant use Device Data for its services?
Quadrant uses various categories of Device Data to provide its customers with location-based data services, analytics services, and audience segments which include customer behaviour and insights analytics, attribution reporting, and footfall traffic analytics. Although our Data Services vary based on the particular service or customer, a key component of our Data Services is the collection and use of precise location data, and the licensing of derivative data products to our customers. For some clients, we create a virtual boundary, known as a geo-fence, around locations of interest, such as shopping centres, hotels/ resorts, restaurants, points-of-interest, and events, like professional sports matches and concerts. We then compare the location data records with our geo-fences to generate visitation, attendance, and audience data for each mobile device. We use the resulting visitation, attendance and audience data to provide our Data Services. The resulting data is used for, amongst other things, location analytics, customer behaviour analytics, and targeted advertising, or if required for law enforcement and national security purposes. For other clients we will provide raw feeds for them to conduct their own geospatial analysis. A list of our trusted partners can be found on our Trusted Partners Page.
In this section of this Policy, we describe the information that we collect about you when you use our App, and how we use and disclose that information. By visiting using the App you agree that your information will be handled as described in this Policy. Your use of our App, and any dispute over privacy, is subject to this Policy and our Terms of Service, including its applicable limitations on damages and the resolution of disputes, which are incorporated by reference into this Policy.
A. The Information We Collect About You
I. THROUGH YOUR USE OF THE APP
When you use the App you will be required to undergo a registration process. During said registration process you will be required to provide:
B. How We Use Your Information
We use your information for the following purposes:
With regard to the Device Data collected via the Geolancer App, to tailor and customise the location data on our databases, including:
To provide our Services to you, to communicate with you about your use of our Services, to respond to your inquiries, to fulfill your orders, and for other customer service purposes.
To tailor the content and information that we may send or display to you, to offer location customisation, and personalised help and instructions, and to otherwise personalise your experiences while using our App.
For marketing and promotional purposes. For example, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you. To better understand how users access and use our App, both on an aggregated and individualised basis and for other research and analytical purposes.
To administer surveys and questionnaires.
To protect our own rights and interests, such as to resolve any disputes, enforce our Terms of Service, or to respond to legal process.
C. How We Share Your Information
We may share you information, as follows:
Affliliates – We may disclose the information we collect from you to our affiliates or subsidiaries; however, if we do so, their use and disclosure of your information will be subject to this Policy.
Service Providers – We may disclose the information we collect from you to third-party vendors, service providers, contractors or agents who perform functions on our behalf.
Third Party Ad Networks -We may disclose the information we collect from you to third-party vendors, service providers, contractors or agents who perform functions on our behalf.
We may also share information in the following circumstances:
Business Transfers – If we are acquired by or merged with another company, if some or all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company.
In Response to Legal Process -We may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.
Aggregate and De-Identified Information – We may share aggregate or de-identified information about users with third parties for marketing, advertising, research or similar purposes.
E. Third-Party Ad Networks
F. THIRD-PARTY LINKS
Our App may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such third-party websites.
G. SECURITY OF YOUR INFORMATION
We have implemented appropriate and reasonable precautions to protect the information we collect from loss, misuse, and unauthorised access, disclosure, alteration, and destruction. Please be aware that despite our best efforts, no data security measures can guarantee security. You should take steps to protect against unauthorised access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorised password activity.
H. E-MAIL COMMUNICATIONS
We may send periodic promotional emails to you. You may opt-out of such promotional communications by following the opt-out instructions contained in the e-mail. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving promotional emails about recommendations or other information we think may interest you, we may still send you e-mails about your account or any Services you have requested or received from us.
I. CHILDREN UNDER 13
Our App is not designed for children under the age of 13. If we discover that a child under the age of 13 has provided us with information, we will delete such information from our systems.
How Can Consumers Opt-Out?
If you would like to opt-out of our use of your device location data for our Data Services, you may disable location services on your mobile device or follow the instructions below:
To opt-out of our use of location data associated with your mobile device, please complete the Mobile Advertising Opt-Out Form
If you have questions about the privacy aspects of our Services or would like to make a complaint, please contact us at:
Attn: Compliance Officer
Quadrant Protocol Limited
420 North Bridge Road
North Bridge Centre
Phone: 1 (800) 889-0072
Governing Law and Jurisdiction
This Policy and your use of the Website shall be governed and construed in accordance with the laws of Singapore. You agree to submit to the exclusive jurisdiction of the Singapore courts.
Changes To This Policy
This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our website: quadrant.io . This Policy is also available when accessing the App. If we make any changes to this Policy that materially affect our practices with regard to the information we have previously collected from you, we will endeavour to provide you with notice in advance of such change by highlighting the change on our website and within the App itself.
For Singaporean Residents
Please refer to our PDPA Policy for your specific rights.
For European Union or European Economic Area Residents
This section applies if you are an individual located in the European Union or European Economic Area. Subject to applicable law, you have the following additional rights in relation to your personal data:
If you believe that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your residence, your place of work or the place of the alleged infringement. You may exercise any of your rights in relation to your personal data by contacting our Compliance Officer at: email@example.com
Your Acceptance Of These Terms
By using the App and/or any services provided by Quadrant, you signify your acceptance of this Policy and terms of service. If you do not agree to this Policy or terms of service, please do not use the App or any services provided by Quadrant. Your continued use of the App following the posting of changes to this Policy will be deemed your acceptance of those changes.